Cialdini’s Six Universal Principles of Persuasion showed you the most effective ways to craft a message in order to successfully influence an audience. But what if there was a way to make people more receptive to your message or appeal before they even encounter it?

That sounds like magic. But it’s not. It’s an established science. We call it Pre-Suasion®.

Pre-Suasion Workshops are that rare tribe of communicators that understand Pre-suasion® science and use it ethically to create their own opportune moments of influence.

This revolutionary workshop will teach you that science and how to apply it.

Why do you need Pre-Suasion? Because persuaders too often focus solely on the content of their message in the moment it is received and lose out on a potent but underutilized form of influence that happens in the moment before.

What images on your website can Pre-suade potential customers to pick more premium options?

What questions can change the mind-set of consumers such that they become more willing to trial your products?

The answers to these questions and their implication to your success as a persuader are crucial to understanding and applying the process of Pre-Suasion.

We’ve painstakingly organized these insights into a simple, actionable framework so that you can quickly apply them. And because the Pre-Suasion Workshop is all about timing, we’ve aptly named it the T.I.M.E. Pre-Suasion System.

In just one-day you will learn how to: 

• TARGET mindsets that will increase the chances that your audience will be receptive to your message
• IDENTIFY the cues that can ‘trigger’ favorable reactions to these mindsets
• MOVE these triggers to the optimal moment before you deliver your message
• EXTEND the impact of pre-suasive moments to encourage long-term change

These steps are game-changing new additions to the persuaders toolkit. Together, the T.I.M.E. Pre-Suasion System and Cialdini’s Six Universal Principles of Persuasion form the ‘One-Two’ of successful influence.

First you Pre-Suade. Then you Persuade.

This workshop is a world-first and the only learning you will find based on renowned social psychologist Dr Robert Cialdini’s New York Times Bestseller, Pre-Suasion.

It is the first workshop we have developed since our ground-breaking Principles of Persuasion (POP) Workshop®. Like the POP Workshop, we expect demand for places to be high as we open the workshop to the public for the very first time.